Ardeo

Customer-led product development

Discover. Decide. Deliver.

Bring customer feedback, discovery, prioritisation and roadmaps together — so you know what matters, why it matters, and what to build next.

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Built for Product Managers, Product Owners and teams that want customers involved in product development.

REQ-118 · Configurable alert thresholds

Configurable alert thresholds

Turnaround Platform · Anna Petrova

Discovery
28votes from 14 customers
Comments
6
Evidence
6 items
Interviews
4 customers
Customer value
4.7 / 5

Discovery

5 of 8 checks done

Roadmap

Planned

Next quarter

  • Product Managers
  • Product Owners
  • Product Designers
  • Product teams
  • Customer Success

Works with

  • Slack
  • Microsoft Teams
  • Jira

Customer feedback shouldn't disappear into a backlog.

Customers share valuable ideas in meetings, support conversations, emails and product calls. But once that feedback reaches the backlog, the context often disappears with it.

Ardeo keeps the customer, the problem, the evidence and the product decision connected.

  • I have 200 feature requests but no context.
  • Sales says this is critical, but for how many customers?
  • We investigated this six months ago. Where are the notes?
  • Our roadmap deck is out of date the day after we send it.

How Ardeo works

From customer insight to product direction.

Eight steps that keep returning to the same place: the customer who asked.

The Ardeo loop: customer requests, review and merge, customer and team votes, start discovery, gather evidence, prioritise, add to roadmap, then build and update customers, which feeds back into new requests.
  1. 01

    Capture feedback

    Collect customer requests and internal product ideas.

  2. 02

    Review & combine

    Review new requests and merge similar customer needs.

  3. 03

    Measure demand

    See customer interest, votes, comments and team input.

  4. 04

    Start discovery

    Assign ownership and investigate the actual problem.

  5. 05

    Gather evidence

    Customer research, data, assumptions and technical input.

  6. 06

    Decide & prioritise

    Combine evidence, value, strategy and effort.

  7. 07

    Plan the roadmap

    Move validated work into Now, Next or Later.

  8. 08

    Build & close the loop

    Deliver, and update the customers who shaped it.

A backlog tells you what was requested. Ardeo tells you why it matters.

Start with the problem. Understand who needs it. Gather the evidence. Then decide what deserves a place on the roadmap.

Customer feedback

Know who asked. Understand why.

Ardeo keeps feature requests connected to the people and organisations behind them. See who requested something, why they need it, how many customers care and which requests describe the same underlying problem.

A vote is a signal. Context makes it useful.

Feedback
AllNeeds reviewDiscoveryCandidate
REQ-204Advanced reporting filtersTurnaround Platform · Anna Petrova · 4 merged3218Discovery
REQ-198Export turnaround reportTurnaround Platform · Unassigned1911Candidate
REQ-186Aircraft stand safety detectionAirport Operations · Mark Wilson146Planned
REQ-171Dark modeAirport Operations · Unassigned52Needs review

Left column is votes, below it the number of separate companies.

Don't move requests straight to the roadmap. Discover first.

Most requests describe a solution. Discovery is where you find the problem underneath it, and whether it is worth solving.

Discovery

Keep the problem, the evidence and the recommendation together.

Turn promising customer needs into structured discovery. Keep the problem, evidence, assumptions, research and recommendation in one place — attached to the request it came from.

Discovery becomes part of the product workflow — not a folder full of disconnected documents.

Discovery

Needs review

Discovery

Candidate

Planned

Configurable alerts

Discovery
Product · Design · Engineering
Customers interviewed
4
Evidence collected
6
Open assumptions
3
Technical feasibility
Good
Estimated effort
M
Confidence
High

Recommendation. Build the per-stand version first — it covers what both interviewees asked for.

Customer collaboration

Build with your customers, not just for them.

Invite the right customers into discovery. Ask targeted questions, validate ideas and gather structured feedback directly from the people who will use what you build.

Customers never see who else was invited.

Which alerts should be configurable?

12 customers invited · 9 responses

  • Different turnaround types need different thresholds.Anonymous customer
  • We need separate settings per operational role.Anonymous customer
  • Alerts should be configurable per location.Anonymous customer

Prioritisation

See more than the loudest request.

Customer votes matter, but they are only part of the decision. Combine demand with customer value, strategic relevance, discovery confidence and effort.

42
customer votes
19
customer organisations
7
strategic customers
4.6
customer value
4.2
business value
Medium
estimated effort

Product decisions need context, not just counts.

Roadmap

One roadmap internally. A simpler one for customers.

Move validated work into Now, Next or Later, grouped by product, team or strategic theme. What customers see is a separate, deliberate publication — not the same board with the notes hidden.

Product roadmap
NowNextLaterProduct
Data
AI
Platform

Drag between periods and lanes. Internal notes, dates and priorities live here.

You publish

Customer portal

  • Smarter alert thresholdsExploring
  • Safety detection on standPlanned
  • Export to ExcelIn progress
  • Mobile notificationsReleased

A card appears here only once someone has written the customer-facing wording and published it.

Your roadmap should show product direction — not become another backlog.

They asked. You listened. Now tell them.

Closing the loop turns product feedback into customer trust. Ardeo knows exactly who asked, so the update reaches the people who care.

Close the loop

The update goes to the people who asked for it.

Smart alerts

Requested 8 months ago · 17 customers interested

  1. Discovery completed
  2. Prioritised
  3. Planned
  4. Released
Notify interested customers

Good news — the feature you requested is now available.

From request to release, keep the customer connected.

Everything it needs is already recorded: who asked, who voted, what discovery found and what changed. Nothing is ever sent automatically — a status change suggests the update, you write it and press send.

Integrations

Connect discovery to delivery.

Keep product decisions in Ardeo and let your development tools manage execution. A closed ticket does not release anything to customers on its own — that stays a decision someone makes here.

  • SlackChannel updates
  • Microsoft TeamsChannel updates
  • JiraDevelopment execution

  1. Ardeo

    Feedback, discovery and roadmap

  2. Jira

    Development execution

  3. Ardeo

    Customer update

Slack and Microsoft Teams announce product activity in a channel, with the events chosen per channel. Linear and Azure DevOps are modelled on the same structure but not built yet. Ardeo works without any of them.

AI

AI that helps you understand, not decide for you.

Use AI to find similar requests, summarise customer feedback, identify patterns and suggest discovery questions — while keeping product decisions with the team.

  • Duplicate detection
  • Feedback summaries
  • Theme clustering
  • Discovery question suggestions
  • Customer update drafts
Coming to Ardeo

AI supports judgement. It does not replace it, and none of this is built yet.

Who it's for

Made for product teams.

Product Managers

Understand customer demand and decide what matters, with the evidence attached.

Product Owners

Connect discovery and roadmap decisions to what your team delivers.

Product Designers

Bring customer research into discovery instead of a separate document.

Customer Success

Make sure what you hear from customers reaches Product, and stays visible.

Pricing

Start simple. Grow when you need to.

A 14-day trial of everything. Customer contacts are always free — you shouldn't pay to hear from the people you build for.

Team

€49per month

For small product teams.

Professional

Most popular

€99per month

For growing product organisations.

Business

€199per month

For larger product organisations.

View pricing
Ardeo — Discover. Decide. Deliver.

Discover. Decide. Deliver.

Bring customers closer to product decisions and turn feedback into better products.

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