Customer-led product development
Discover. Decide. Deliver.
Signals, requests, discovery, evidence and roadmaps in one place — so you know what matters, why it matters, and what to build next.
Free to start. No card, and no trial to run out.
- Dashboard
- Feedback
- Discovery
- Roadmap
- Customers
Configurable alert thresholds
Turnaround Platform · Anna Petrova
- Comments
- 6
- Evidence
- 6 items
- Interviews
- 4 customers
- Customer value
- 4.7 / 5
Discovery
5 of 8 checks done
Roadmap
Planned
Next quarter
- Product Managers
- Product Owners
- Product Designers
- Product teams
- Customer Success
Works with
- Slack
- Microsoft Teams
- Jira
- Linear
- Webhooks
The loop
From signal to shipped — without losing the why.
Product work should not start with a backlog. It starts with what customers are telling you, and it ends with telling them what happened.
- 01
Signals
Capture what you hear, wherever you hear it.
- Slack and Teams
- Support tools and your own forms
- Sales notes and customer conversations
- Kept in the customer's own words
One place for product input that is scattered today.
- 02
Requests
Turn what recurs into something you can act on.
- Link several signals to one request
- Create a request straight from a signal
- See how many separate companies asked
- Start discovery when it is worth it
- 03
Discovery
Understand the problem before deciding.
- State the problem, not the feature
- Record assumptions and open questions
- Track technical feasibility and effort
- Keep the thread to the customers who asked
- 04
Evidence & research
Gather the proof behind the request.
- Interviews, notes, links and files
- Customer and business value
- Votes from the customer portal
- Ask customers directly with a campaign
Run research when the evidence is not there yet.
- 05
Decision
Decide what happens next, and write down why.
- A recommendation from the people who did the work
- Build, not now, or keep learning
- Scored against criteria you set
- The reasoning stays attached to the request
- 06
Candidate & roadmap
Approved work moves forward, visibly.
- Now, Next and Later — or quarters
- Group by product, team or theme
- Drag a card where it belongs
- Publish only what customers should see
Internal planning and the public roadmap stay separate until you publish.
- 07
Delivery
Hand validated work to development without retyping it.
- Push to Jira or Linear with the full context
- Votes, customers and signal counts travel with it
- See what you are sending before it goes
- Their status syncs back to Ardeo
Jira reporting Done is not the same as released to customers — Ardeo keeps them apart.
- 08
Customer update
Close the loop with the people who asked.
- Tell the customers behind the request
- One update can cover several releases
- Nobody is emailed twice
- Nothing goes out until you confirm it
The same update appears in their portal, so it is there when they look.
Built into the steps above to cut the busywork — never to make the decision for you.
- Cluster similar signals
- Suggest matching requests
- Summarise evidence
- Find gaps before deciding
Customer feedback
Know who asked. Understand why.
A vote is a signal. Context makes it useful.
- Dashboard
- Feedback
- Discovery
- Roadmap
- Customers
Left column is votes, below it the number of separate companies.
Don't move requests straight to the roadmap. Discover first.
Discovery
Keep the problem, the evidence and the recommendation together.
Discovery becomes part of the product workflow — not a folder full of disconnected documents.
- Dashboard
- Feedback
- Discovery
- Roadmap
- Customers
Needs review
Discovery
Candidate
Planned
Configurable alerts
Discovery- Customers interviewed
- 4
- Evidence collected
- 6
- Open assumptions
- 3
- Technical feasibility
- Good
- Estimated effort
- M
- Confidence
- High
Recommendation. Build the per-stand version first — it covers what both interviewees asked for.
Customer collaboration
Build with your customers, not just for them.
Customers never see who else was invited.
Which alerts should be configurable?
12 customers invited · 9 responses
- Different turnaround types need different thresholds.Anonymous customer
- We need separate settings per operational role.Anonymous customer
- Alerts should be configurable per location.Anonymous customer
Prioritisation
See more than the loudest request.
Customer votes matter, but they are only part of the decision. Combine demand with customer value, strategic relevance, discovery confidence and effort.
- 42
- customer votes
- 19
- customer organisations
- 7
- strategic customers
- 4.6
- customer value
- 4.2
- business value
- Medium
- estimated effort
Product decisions need context, not just counts.
Roadmap
One roadmap internally. A simpler one for customers.
Move validated work into Now, Next or Later, grouped by product, team or strategic theme. What customers see is a separate, deliberate publication — not the same board with the notes hidden.
- Dashboard
- Feedback
- Discovery
- Roadmap
- Customers
Drag between periods and lanes. Internal notes, dates and priorities live here.
Customer portal
- Smarter alert thresholdsExploring
- Safety detection on standPlanned
- Export to ExcelIn progress
- Mobile notificationsReleased
A card appears here only once someone has written the customer-facing wording and published it.
Your roadmap should show product direction — not become another backlog.
Close the loop
The update goes to the people who asked for it.
Smart alerts
Requested 8 months ago · 17 customers interested
- Discovery completed
- Prioritised
- Planned
- Released
Good news — the feature you requested is now available.
From request to release, keep the customer connected.
Everything it needs is already recorded: who asked, who voted, what discovery found and what changed. Nothing is ever sent automatically — a status change suggests the update, you write it and press send.
Integrations
Connect discovery to delivery.
Keep product decisions in Ardeo and let your development tools manage execution. A closed ticket does not release anything to customers on its own — that stays a decision someone makes here.
- SlackChannel updates
- Microsoft TeamsChannel updates
- JiraDevelopment execution
- LinearDevelopment execution
- WebhooksConnect your own system
- Send requests into Ardeo
Signals
Capture first. Understand second. Decide deliberately.
A customer saying “add an Excel button” is an observation about their Monday morning. Turn it straight into a feature request and you have thrown away the part worth keeping — that they export every week because the filters do not do what they need. Signals keeps what was said, in the words it was said in, until somebody works out what it means.
- 1
Heard
A remark in a support ticket, a workaround somebody mentions, a question that keeps coming back. Kept whole, with its source.
- 2
Grouped
Ardeo AI reads everything unreviewed at once and groups it by problem — and counts how many separate customers are behind each group.
- 3
Checked
It looks through your existing requests before you do, so the same problem is not tracked twice under two names.
- 4
Tracked
Link the group to the request it belongs to, or create one from it. The signals travel with it as the demand behind the decision.
- 5
Investigated
Discovery starts. Ask those same customers a question, and their answers come back as evidence on the decision.
It starts wherever your team already is
Right-click any message in Slack and send it to Ardeo. The wording, the channel and who said it come with it, and Slack tells you it landed. The same message twice is refused, because two people finding a remark useful is not two customers asking.
HubSpot, Zendesk, Intercom and the API arrive the same way — as signals, not as requests. Your backlog stays a list of things somebody chose to track.
Ardeo AI
Ardeo AI helps you see what matters faster
It works inside the workflow you already have — spotting repeated customer signals, summarising evidence and showing what still needs validating. Available on Pro and Enterprise.
Spot emerging themes
Find recurring problems across incoming signals, and how many separate customers are behind each.
Check existing requests
See whether the same need is already being tracked, before it is tracked twice.
Summarise evidence
What supports the problem, what argues against it, and what nobody has answered.
Find gaps
Unsupported assumptions, unanswered questions, contributors who disagree.
Spot emerging themesCustomers struggle to find support and documentation, mainly because links are grouped by team rather than by purpose.
Supports
- Only 3 of 8 people found support on the first try.
- Links are grouped by team, not by what they do.
Contradicting
No contradictory evidence found.
Grounded
Every claim links back to the evidence it came from.
Transparent
You can see exactly what it read.
Human-controlled
Nothing is merged, published or sent automatically.
Who it's for
Made for product teams.
Product Managers
Understand customer demand and decide what matters, with the evidence attached.
Product Owners
Connect discovery and roadmap decisions to what your team delivers.
Product Designers
Bring customer research into discovery instead of a separate document.
Customer Success
Make sure what you hear from customers reaches Product, and stays visible.
Discover. Decide. Deliver.
Bring customers closer to product decisions and turn feedback into better products.
Free to start. No card, and no trial to run out.